When
you buy a lawn mower, no matter what brand, what things should you
consider? What’s Critical? The deck size? Attachments? General mower
features, like cutting and bag options, and whether or not it’s
self-propelled? While all these things are important, nothing is more
important then the "Critical Component" of the mower, the engine.
THE CRITICAL COMPONENTS OF YOUR MOWER
Many homeowners don’t really think about what’s driving the mowers
they’re buying. They assume that most engines are pretty much alike or
that the name on the outside of the mower is the same as the name on
the engine. But as we’re about to demonstrate, nothing could be further
from the truth. No matter what brand of mower you’re looking at, you
also need to consider the name on the engine. It’s important when you
mow a lot. You want the engine to be tough. And no one makes a tougher
engine than Kawasaki.
 AVERAGE HOURS PER YEAR SPENT MOWING
Lawn care professionals put their engines through the toughest of
tests. And Kawasaki Engines have proven they’re up to the challenge.
Yet many homeowners don’t realize that they too can be mowing with the
same engine that has made Kawasaki the preferred brand of the pros. Why
do so many professionals prefer Kawasaki Engines?
THE PROS KNOW.
Jack
Armstrong, the owner of All American Lawn Care shares his experience,
“We service a wide variety of clients, from residential to commercial.
After being in this business for the last fifteen years we’ve tried a
wide variety of motors, and I guarantee you that the Kawasaki Engines
start every time, they run, they keep the productivity high, and that
means more money for our company.”
THE SECRET TO SUPERIORITY
So what makes Kawasaki Engines start better, perform better and last
longer? Simply put, it’s the superiority of Kawasaki engineering.  NOTHING COMPARES TO THE EASE OF
STARTING A KAWASAKI ENGINE
The ease of starting a Kawasaki FJ180V engine is aided by a single push primer
system (see inset to right), automatic compression release for easier pulls and
electronic spark ignition for greater reliability, start after start.
 KEY FEATURES FOR GREATER PERFORMANCE AND RELIABILITY
Kawasaki Engines also feature a heavy-duty cast-iron flywheel. The
inertia created from the extra weight of the flywheel helps power
through thick, wet grass while maintaining superior power and engine
RPM’s.
What
do the experts have to say? Greg Kroth, Partner of Parkway Lawn Service
says: “It just makes getting through the heavier grass, the longer
grass, much easier. The guys don’t have to spend as much time running
back and forth across
the lawn to get the perfect cut we’re looking for. They just make one pass and it’s cut, like it’s supposed to be.”
Just imagine the time and effort you’ll save with a Kawasaki engine.
 EASIER TO MAINTAIN
For ease of maintenance and to keep the engine performing at top levels, Kawasaki Engines have a large, dual-element
air filter that keeps dust and debris clear of internal parts and a
steel chopper screen designed to chop up grass clippings before they
can enter the engine and damage it.
Joseph Absey, owner of ABC Lawn and Snow shares his experience, “ABC Lawn and Snow is a small company, it’s
just me and one employee. We really can’t afford breakdowns. Luckily
our main piece of equipment, that has a Kawasaki engine, has never
failed to perform. It has always started -- in the coldest
temperatures, in the warmest temperatures --
all I have to do is change the oil, change the filters. It just keeps running.”
 RUNS COOLER TO LAST LONGER
Kawasaki Engines are longlasting because they’re engineered to run cooler, thanks in part to a large, high-flow fan
that disperses engine heat.
Keeping the FJ180V engine cool is also aided by larger oil capacity, a forced lubrication system and a combined
crankcase with an elevated seal that prevents oil leaks and reduces oil operating temperatures. Less heat means less
wear and a longer lasting engine.
Jack
Armstrong, from All American Lawn Care sums up his experience, “I think
the difference is Kawasaki engineering. They run smooth, they run cool,
the lubrication is never a problem and they’re very fuel efficient. We
love ‘em.”
 QUIET AND EASY ON YOUR EARS
The Kawasaki engine is unsurpassed in performance and longevity. And, thanks to a large low-tone muffler, mowing
with a Kawasaki engine is easy on your ears, and your neighbor’s ears, too.
“Kawasaki Engines are very quiet engines. My guys really appreciate the low-tone muffler on the Kawasaki engines.
They’re running them all day long,” adds Greg Kroth.
The
pros know that Kawasaki engines are the best you can buy. But you don’t
have to be a professional to appreciate Kawasaki’s superior
engineering. For homeowners as well as the pros, a Kawasaki engine is
the critical component for a top-performing mower.  ASK FOR A KAWASAKI ENGINE BY NAME
Yet,
you do have to ask for it by name. Kawasaki Engines come standard or as
an option on many of the top selling mowers. But unless you look or
ask, you will never know.
So when you shop for your next mower, start with what really matters – a Kawasaki engine. Then consider
the other features offered on the mower. You’ll end up with a mower that starts better, performs better and
lasts a lot longer.
In fact, when you start with a Kawasaki engine, you may finish with the last mower you’ll ever have to buy. Kawasaki Engines. The Critical Component.
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